The basic challenge is same every month – push the rock up the hill, until you’re at the top. Even if the month doesn’t run out to quickly, you know that a new one is right around the corner. Sisyphean, is the word. What if you could start part way up the hill? Ten percent would be great! But what about 20 or 40 percent? The key to this may be re-imagining your product from a bundle of amorphous service to a client partnership that solves a need. Read more for thoughts on how this is possible.
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