There are more ways than ever to communicate business ideas. In today’s world, what is really the most effective? Sometimes text messaging or e-mails are not enough. Video would seem to be the answer although it has limitations – often video is just used to show who you are speaking to, instead of focusing on the problem Unified Communications (UC) looks to bring these concepts together. By discussing a picture or video in real time, instead of the discussion taking place before or after the video is sent, the focus on the issue at hand and it’s potential solutions.