eXemplify - More Than A Technology Services Distributor (TSD)

  • Business Solutions
    • Technology Procurement
    • Managed Services
    • Managed Security
    • Professional Services
    • Telecom & Networks
    • Cloud PBX/UCaaS
    • Cloud Infrastructure
    • Data Center
    • SD-WAN
    • Disaster Recovery
  • Partners
    • Sales Partner Program
    • Become A Sales Partner
    • Testimonials
  • Suppliers
    • Our Suppliers
    • Supplier Partner Program
    • Become A Supplier Partner
  • Company
    • About eXemplify
    • eXemplify Team
    • Case Studies
    • Careers
    • Client Testimonials
  • Blog
  • Newsletters
  • Contact
  • Business Solutions
    • Technology Procurement
    • Managed Services
    • Managed Security
    • Professional Services
    • Telecom & Networks
    • Cloud PBX/UCaaS
    • Cloud Infrastructure
    • Data Center
    • SD-WAN
    • Disaster Recovery
  • Partners
    • Sales Partner Program
    • Become A Sales Partner
    • Testimonials
  • Suppliers
    • Our Suppliers
    • Supplier Partner Program
    • Become A Supplier Partner
  • Company
    • About eXemplify
    • eXemplify Team
    • Case Studies
    • Careers
    • Client Testimonials
  • Blog
  • Newsletters
  • Contact

Changing Markets Mean Changing Tactics for VARs

Changing Markets Mean Changing Tactics for VARs

April 10, 2017 by Robert Hayes

VARs need to evolve with the changing cloud market.Between 2013 and 2016, the overall cloud market grew from $78 billion to an estimated $150 billion. With cloud adoption continuing at a steady pace, traditional IT distributors and VARs have had to adapt to their new reality. Those who haven’t been able — or in many cases, refused — to adapt to the changing market and changing customer needs have found themselves shut out.

From Building to Consumption

The IT industry as a whole is making a fundamental shift from building IT to consuming IT, according to a recent study from McKinsey & Company. Although enterprises are rapidly making the transition, medium-sized companies are approaching the new model at a slightly slower pace. It’s here where new business opportunities for VARs present themselves, allowing them to thrive in today’s cloud-driven environment.

Companies of all sizes have become increasingly at ease with the public cloud, although the majority of IT decision makers seem to prefer private clouds and hybrid environments created from converged infrastructure. In spite of this, hardware sales remain relatively strong. According to CompTIA’s annual State of the Channel study, 55 percent of channel partners polled considered hardware to be essential to their business. This might run counter to the latest advice for VARs to transition into partial or full MSPs, but there aren’t any contradictory elements to consider.

Specialization Is the Key

Although VARs are still making their living from virtual and actual hardware, channel partners will eventually have to incorporate services into their business models. Companies must also find a way to distinguish themselves in a marketplace where fierce competition reigns supreme. For many companies, becoming specialized in one particular area has been the ticket to success.

One example of this specialization involves IT monitoring and management. The former has taken on an outsized importance due to increased complexity when it comes to legacy data centers and cloud services. Using separate monitoring tools for public and private clouds as well as legacy data centers significantly decreases visibility, making it more difficult for companies to identify and resolve problems before they spiral out of control and negatively impact business functions.

VARs can use this opportunity to distinguish themselves as IT monitoring and management experts and showcase their expertise by bridging the gap between the various systems, services, and providers currently relied on by IT decision makers.

The More Things Change…

Many experts have expected a significant decrease in the overall size of IT staff due to increased reliance on the cloud, but recent studies currently point towards a change in the way IT departments are composed. Instead of losing IT staff, the steady transition towards cloud services has resulted in generalist IT staff being supplanted by IT staffers who are able to bring specialized skills to the table.

Despite the rise of cloud services thinning out the ranks of traditional VARs, this transition doesn’t spell doom for VARs. As long as channel partners are able to adapt quickly and branch out into new areas, including IT monitoring and data security or even a foray into business processes not entirely rooted in IT, such companies may be able to retain their profitability, even in the era of the cloud.

If you want to know what your company needs to survive in today’s cloud-driven world, the experts at eXemplify can help. Contact us today for a no-obligation consultation.

Keep Reading

  • Cloud Partners Buyer's Guide: SIP Trunking

    An increasing number of companies have begun using SIP trunking to enhance their communication services…

  • The Channel Rises to the Cloud Opportunity

    The reality of the growing popularity of cloud computing creates an opportunity for IT solution…

Filed Under: Cloud, VARs Tagged With: Cloud, Cloud Services, hardware, IT, MSP, Public Cloud, VAR

Contact eXemplify

We do more so you can, too.

    Recent Posts

    • The Business Leader’s Guide to Hyperautomation
    • 4 Ways SMBs Can Leverage the Internet of Things (IoT)
    • How To Streamline Business Workflows With Ucaas Solutions Integration
    • 3 Ways 5G Technology Impacts SMB Growth
    • Colocation: The Sustainable IT Solution for SMBs

    Archives

    • June 2024
    • May 2024
    • April 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
    • October 2014
    • September 2014
    • July 2014
    • June 2014
    • February 2014
    • January 2014
    • September 2013
    • June 2013
    • April 2012
    • March 2012
    • February 2012
    • January 2012
    • December 2011
    • September 2011
    • August 2011
    • May 2011

    Who is eXemplify

    Site Map

    • Business Solutions
      • Technology Procurement
      • Managed Services
      • Managed Security
      • Professional Services
      • Telecom & Networks
      • Cloud PBX/UCaaS
      • Cloud Infrastructure
      • Data Center
      • SD-WAN
      • Disaster Recovery
    • Partners
      • Sales Partner Program
      • Become A Sales Partner
      • Testimonials
    • Suppliers
      • Our Suppliers
      • Supplier Partner Program
      • Become A Supplier Partner
    • Company
      • About eXemplify
      • eXemplify Team
      • Case Studies
      • Careers
      • Client Testimonials
    • Blog
    • Newsletters
    • Contact

    Our Newsletter

      Contact us

      eXemplify

      469.361.5700

      Blogs

      • The Business Leader’s Guide to Hyperautomation June 20, 2024
      • 4 Ways SMBs Can Leverage the Internet of Things (IoT) June 13, 2024
      • How To Streamline Business Workflows With Ucaas Solutions Integration May 13, 2024

      2016 © eXemplify. All Rights Reserved | Website Designed & Developed by Mojo Marketing | Privacy Policy | Terms of Use