Channel partners have an unusual sort of power in their hands. They go forth with other suppliers’ technology and offer it up to companies in a bid to see return. That means making sales is vital to overall success, not just for the channel partner, but for the suppliers, too. […]
Why the Typical Vendor Channel Program Needs a Major Overhaul
The concept of a channel program was ideal for OEMs wanting to align with companies that were interested in selling their hardware and software to IT managers of companies of all sizes. It was an effective model for many years. Now the typical channel partner program is beginning to show […]