“Customer experience” is the latest in a long line of buzzwords surrounding the supposed secret for keeping your customers happy. It’s no longer enough to focus on customer service or customer satisfaction; it’s the comprehensive customer experience you’re after. Is it all hype, or are there things you can learn […]
4 Tips Service Providers Can Use to Improve Customer Support
It’s no secret in today’s technologically advanced marketplace that consumers have higher expectations than ever before when it comes to the quality customer experience. Companies often tout their high priority approach to customer support, but the proof is truly in the experience. The reality is very simple: if your clients […]
MSPs: A Value-Add Challenge Requires a Sales and Marketing Solution
Today’s managed service providers (MSPs) are faced with the challenge of adding value to their services and growing revenue while maintaining the customer relationship. The solution lies in developing a strategic sales, marketing, and revenue plan that allows providers to shelter and cultivate their base, attract new customers, and gain […]
What MSPs Must Do to Create Greater Business Value
Jake Sorofman, research director at Gartner, recently noted that customer experience is the new competitive battlefield in today’s IT market. As a result, most managed services providers (MSPs) are placing less emphasis on product and service differentiation and more on customer retention and ongoing business growth. The hypercompetitive IT arena […]