Today’s managed service providers (MSPs) are faced with the challenge of adding value to their services and growing revenue while maintaining the customer relationship. The solution lies in developing a strategic sales, marketing, and revenue plan that allows providers to shelter and cultivate their base, attract new customers, and gain […]
What MSPs Must Do to Create Greater Business Value
Jake Sorofman, research director at Gartner, recently noted that customer experience is the new competitive battlefield in today’s IT market. As a result, most managed services providers (MSPs) are placing less emphasis on product and service differentiation and more on customer retention and ongoing business growth. The hypercompetitive IT arena […]
Flipping the MSP Sales Script
If there’s one thing that managed service providers (MSPs) can be sometimes, it’s predictable. The typical seasoned MSP already has its time-tested pitch laid out: sell the customer on predictable service levels and costs. But by now, most customers are already aware of the standard cost-saving benefits. These days, companies […]
VoIP: An Attractive Solution for an Increasing Number of Businesses
An increasing number of businesses are deploying Voice over Internet Protocol (VoIP) solutions across a wide range of industries. This represents a golden opportunity for managed service providers (MSPs) in the area of reselling, and it is crucial that MSPs understand the dynamics behind this mass migration to the technology. A […]
5 Steps to Data Security for MSPs Supporting SMBs
Data is one of the most important assets that a company owns, regardless of the size of the organization. Despite its importance, not all companies are equipped to secure data according to industry best practices. Managed service providers (MSPs) can play an invaluable role in supporting businesses through the process […]
Hybrid Cloud Security: Best Practices for MSPs and Their Customers
Businesses are eager to take advantage of the hybrid cloud: it offers the convenience of a hosted infrastructure while enabling IT to retain a level of control over on-premise components. But many companies — especially small and medium-sized businesses (SMBs) — still have questions around specific security best practices to […]
Managing Complexity: Keeping It Simple When It Comes to Tech
The systems that business owners rely on can rapidly change depending on immediate needs. In an effort to stay ahead of recent trends and remain responsive to shifting customer needs, managed service providers (MSPs) tackle these challenges by managing complexity. Getting Back to Basics Mergers and acquisitions can introduce new […]
MSPs: Drive Profit from Selling Backup Services
The backup market is rapidly growing, and managed service providers (MSPs) are interested in leveraging this demand to drive sales and revenue. However, selling backup services requires a slightly different approach than selling other types of solutions. When done right, backup sales can become a fast-growing and profitable business. Following […]
4 Reasons Why MSPs Are Embracing VoIP
Voice over Internet Protocol (VoIP) plays a major role in many aspects of today’s telecommunications market. As the popularity of VoIP continues to grow, many managed service providers (MSPs) are adding VoIP to their portfolio of telecom services. To understand why more MSPs are viewing VoIP services as a valuable asset, it […]
Cloud Backup Sales: A Golden Opportunity for Today’s MSPs
Despite a growing number of businesses taking advantage of cloud backup solutions, many service providers are asking themselves if it’s worth it to sell cloud backup. To answer this question, it’s important to understand the value of backup solutions to today’s cloud-driven businesses, why these businesses back up their data, […]